A niche is a specific market where there is a high demand for a given products or services. The secret to success in the fast-paced, fiercely competitive corporate environment of today may lie in identifying a niche. You can distinguish yourself from bigger, more generalist competitors and position yourself as an authority in that field by concentrating on a narrowly defined market. A niche is a specific market where there is a high demand for a given good or service. The secret to success in the fast-paced, fiercely competitive corporate environment of today may lie in identifying a niche. You can distinguish yourself from bigger, more generalist competitors and position yourself as an authority in that field by concentrating on a narrowly defined market.
